



Waking up the pixels…
Waking up the pixels…


✌️Introduction
In the digital lending ecosystem, seamless integration between merchants and lenders is crucial to offer customers flexible financing options. At Juspay’s Credit Team, we onboarded multiple merchants (such as Vedantu, Toothsi, etc.) and provided them with an SDK that enabled their customers to avail loans for purchasing products.
While we had our own set of integrated lenders, some merchants had existing partnerships with specific lenders and requested integrations with them. Additionally, merchants wanted control over lender preferences—such as prioritizing certain lenders in rankings and customizing their share—to optimize customer experience and conversion rates
My Role
Problem Breakdown, Conceptualisation, Design, Prototypes, Dev Handoff
Team
1 Product manager, 5 Engineers,
1 Designers
Timeline & Status
2 Months, March 2023
PROBLEM BREAKDOWN
🥲 So, what went wrong...
The absence of a structured lender configuration system led to operational inefficiencies. Merchants had to rely on manual processes to manage lender preferences, resulting in delays and inconsistencies in lender rankings and offerings. There was a need for a scalable, self-serve solution that would allow merchants to:
Integrate their preferred lenders alongside Juspay’s existing lenders.
Customize lender rankings to prioritize certain lenders based on business needs.
Adjust lender shares to control disbursement distribution.
HIGHLIGHTS
⭐️ Its just a glimpse...
Here’s a sneak peek at the solution we designed—Lender Configuration on the FinOps Dashboard. These wireframes and workflows showcase how merchants can now easily onboard lenders, set rankings, and manage loan shares—all in one place.
🔒 Let’s connect to discuss the full implementation, challenges, and impact in detail!
Lender configuration


10
ankit@vedantu.com
Overview
Analytics
Manage Leads
User Management
Lender Configuration
Settings
FinOps Dashboard

Help Desk
Lender Configuration
Currently Active Lenders
Manage lender rankings and their lead share
Lead Share :
100/100
Edit Lead Share
Quick Tip :
You can change ranking by dragging lenders upwards or downwards
Rank
Lender Name
Share
1

Moneyview
10
2
EarlySalary
35
3

Propelld
20
4
HDFC Bank
10
5
IDFC Bank
25
Available Lenders
List of available lenders
Add Lender
Quick Tip :
To activate lenders, click on toggle button

Tata Capital
NO COST EMI
CREDIT LINE
NO ADVANCE PAYMENT

Tata Capital
NO COST EMI
CREDIT LINE
NO ADVANCE PAYMENT

Moneyview
NO COST EMI
CREDIT LINE
Currently active lenders and ranking change


Currently Active Lenders
Manage lender rankings and their lead share
Lead Share :
100/100
Edit Lead Share
Quick Tip :
You can change ranking by dragging lenders upwards or downwards
Rank
Lender Name
Share
1

Moneyview
10
2
EarlySalary
35
3

Propelld
20
4
HDFC Bank
10
5
IDFC Bank
25


Currently Active Lenders
Manage lender rankings and their lead share
Lead Share :
100/100
Edit Lead Share
Quick Tip :
You can change ranking by dragging lenders upwards or downwards
Rank
Lender Name
Share
2
EarlySalary
35
3

Propelld
20
4
HDFC Bank
10
5
IDFC Bank
25
1

Moneyview
10
Activation of available lenders


Available Lenders
List of available lenders
Add Lender
Quick Tip :
To activate lenders, click on toggle button

Tata Capital
NO COST EMI
CREDIT LINE
NO ADVANCE PAYMENT

Tata Capital
NO COST EMI
CREDIT LINE
NO ADVANCE PAYMENT

Moneyview
NO COST EMI
CREDIT LINE



Addition of lenders


Lender Name
Eduvanz
Lender Logo
Choose file
Eduvanz_logo.png
Lender URL
customer.eduvanz.com
Base URL
eduvanz.com
Minimum Income ( Monthly )
₹36,000
Minimum CIBIL
745
Minimum Applicable Age
24
Maximum Applicable Age
50
Minimum Order Amount
₹50,000
Applicable Tags
No cost EMI
Minimum Tenure
Credit Line
Easy Recon
Easy Recon
No Advance EMI
Add
Cancel


Lead Share :
90/100
1

Moneyview
12
30
2
EarlySalary
18
3

Propelld
15
4
HDFC Bank
25
5
IDFC Bank
Save
Cancel
Edit Lead Share


Squeezed to Fit!
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Squeezed to Fit!
For the full experience of animations, case studies, and all the good stuff, hop onto a desktop
